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Using social media to launch a movie

Using social media to launch a movie

‘Blood Into Wine’ is the story of rock star Maynard James Keenan’s mission to make quality wine from his vineyard in an arid corner of Arizona. Maynard may be a 40m album selling rock star in command of a loyal (often obsessive) fan-base, but a documentary film about wine is the very definition of niche. [...]

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