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Why your company does NOT need an iPhone APP

Why your company does NOT need an iPhone APP

Now that’s a headline you don’t see too often these days. The opportunities afforded by the revolution in mobile phones are perhaps the most exciting since the birth of the internet itself. And yet, for those of us who’ve frequently been sent ‘over the top’ on the digital front, there is a sense of weariness [...]

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Retail 2020: What does the future have in store?

Retail 2020: What does the future have in store?

Long term predictions relating to the internet are likely to be as accurate as your daily horoscope from Mystic Meg. But in such an uncertain economic situation, the future has never been more relevant. When Jones Lang LaSalle asked me to provide some technological insight for their Retail 2020 research initiative my initial thought was [...]

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“Help! My conversion rate has fallen through the floor”

“Help! My conversion rate has fallen through the floor”

On matters of a digital nature the luxury sector has come on leaps and bounds over the last few years. As consumers we’ve rejoiced at the bonfire of the vanity flash sites and we’ve given a Facebook thumbs up to the advance of luxury in the social web space. And yet when it comes to [...]

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Using social media to launch a movie

Using social media to launch a movie

‘Blood Into Wine’ is the story of rock star Maynard James Keenan’s mission to make quality wine from his vineyard in an arid corner of Arizona. Maynard may be a 40m album selling rock star in command of a loyal (often obsessive) fan-base, but a documentary film about wine is the very definition of niche. [...]

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